Coming Soon: 2 Grand Finals. 4 teams. It’s Anyone’s Game.
In 2018, Australia’s National Rugby League was a game in crisis. After the Grand Final, an unprecedented eight triple-centurions hung up their boots and the off-season was immediately dominated by highly-publicised player controversy.
The NRL needed to prove to fans that there was still something to be proud of in their game, and at their club.
We created a game-changing platform that ushered in the New Era of rugby league.
When Australian sports fans turned to see watch who’d win Super Bowl LIII, we crowned our own World Champions.
2019 Season Launch
When the NRL endured an “off-season from hell”, we helped the league draw a line in the sand and take a stronger stance on off-field player behaviour.
2019 State of Origin
When the nation was divided by inter-state hate, we united all Australians in rivalry.
2019 Finals Series
When the season concluded, we injected the NRL & NRLW Grand Finals with a shot of equal opportunity.
@ R/GA Sydney
ECD: Bob Mackintosh
ECD: Craig Brooks
CW: Jonathon Shannon
AD: Pete Majarich
AD: Long Truong