Australian men aren’t comfortable talking to each other about their emotions. Meanwhile, six of them die by suicide every single day.

Although they’re not willing to talk, these same men are willing to bleed for each other on the footy field every weekend.

So we applied rugby league logic to mental health, challenging men to step up for their mates in a way they’d instantly understand - ensuring that they “don’t stay on the sidelines” of mental health.

@ R/GA Sydney
w/ Airbag
ECD: Craig Brooks
CW: Jonathon Shannon