PROBLEM
In a world of kombucha, vitamin water and green tea, millennials aren’t drinking Coke.

Coca-Cola Australia committed to reducing the sugar across their portfolio of drinks by 20% by 2025, but they couldn’t get anyone to pay attention to their dry press releases.

SOLUTION
We re-created two Coca-Cola icons using 28.56g of sugar (the same amount contained in a classic 330ml bottle of Coke, minus 20%) to prove that Coca-Cola Australia are finally ready to stop “sugar-coating” the truth about their product and start taking the reduction of sugar seriously.

CREDIT
@ McCann Sydney
ECD: Jerker Fagerström
CD: Scott Lambert
CW: Jonathon Shannon
AD: Long Truong