PROBLEM
Blackmores wanted to tell people that “a healthy body starts with a healthy mind”. But that’s boring. We convinced Blackmores they should show it, not just say it, and let people experience mindfulness for themselves. The difficult part? Mindfulness is intangible: you can't see the inner workings of your own mind.

SOLUTION
We created a real-time display of cognitive wellbeing, translating brain waves into ocean waves.

An array of wearable electroencephalogram (EEG) sensors detected the wearer’s brain waves and measured their emotional state. This data was converted into an on-screen webGL ocean visualisation.

The wearer played a short meditation game, attempting to calm an ocean storm using only their mind: A calm mind creates a tranquil ocean. An active mind creates a turbulent ocean. 

AWARDED
One Show Shortlist, IAB Creative Showcase Runner Up, FWA Shortlist.

CREDIT
@ Holler Australia
w/ Swinburne University of Technology
CD: Cyril Louis
CW: Jonathon Shannon
AD: Long Truong

ROLE
Concept
Copy