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PROBLEM
Blackmores believes that a healthy body starts with a healthy mind, but mindfulness is intangible: you can't see the inner workings of your own brain.

SOLUTION
We created ‘The Mindful Ocean’, a real-time display of cognitive wellbeing, by translating brain waves into ocean waves.

An array of wearable electroencephalogram (EEG) sensors detected the wearer’s brain waves and measured their emotional state. This data was converted into a real-time webGL ocean visualisation.

The wearer played a short meditation game, attempting to calm an ocean storm using only their mind (a calm mind creates a tranquil ocean; an active mind creates a turbulent ocean).

The Mindful Ocean increased in-store dwell time by 130%, and a quarter of people who experienced it bought one or more Blackmores’ brain health products immediately.